February 3, 2025

Legacy Bakehouse Acquires Classic Cookie

Legacy Bakehouse (“Legacy”), a portfolio company of Benford Capital Partners (“Benford Capital” or “BCP”), is pleased to announce the acquisition of Mannon Specialty Foods, Inc. dba Classic Cookie (“Classic Cookie” or the “Company”). In combination with Classic Cookie, Legacy Bakehouse is a leading national provider of shelf-stable, savory and sweet snacks across cookies, snack components, snack mixes, and other products for retail, private label, and contract manufacturing customers. Legacy now operates over 130,000 square feet of production space across three locations with a diverse set of baking and packaging capabilities.

Founded in 1984, Classic Cookie is a leading manufacturer of branded, private label, and contract-manufactured cookies, cookie dough, and brownies from its 48,000 square foot facility in Sevierville, TN. The Company has over 100 employees and is led by Jon Mannon (CEO), Mike Pollard (President), and Amy Bray (CFO).

“We were looking for a partner to help accelerate the growth of Classic Cookie and bring our products to additional markets,” said Jon Mannon. “Partnering with BCP and Legacy Bakehouse will allow Classic Cookie to continue serving its loyal, existing customer base while broadening our product offerings and reaching new sales channels,” said Mike Pollard.

Commenting on the investment, Legacy Bakehouse President Alain Vallet-Sandre added, “We’re very impressed with the business the Mannon family and current team have built. Combining Legacy Bakehouse and Classic Cookie creates a national, diversified provider of baked snacks that allows us to better serve our collective customer base.”

Brian Behm, a Principal at BCP, noted, “We are thrilled to continue building Legacy Bakehouse with the addition of Classic Cookie. We are eager to work alongside Jon Mannon, Mike Pollard, and the entire Classic Cookie team to continue driving growth in the years ahead.”

 

ABOUT LEGACY BAKEHOUSE

Legacy Bakehouse is a leading developer and manufacturer of baked snacks, including cookies and brownies, snack components, such as bagel chips, rye chips, and others, pita chips, and tortillas for CPG and retail customers. Legacy operates out of three SQF certified manufacturing facilities totaling over 130,000 square feet, with two in the greater Milwaukee, WI area and one in Sevierville, TN.

 

ABOUT BENFORD CAPITAL PARTNERS

Founded in 2004, Benford Capital is a Chicago-based private equity firm focused on buying and building leading lower middle market companies in partnership with founders and management. Since inception, Benford Capital has acquired over 55 companies and currently owns 15 platform companies. BCP’s industry areas of focus include industrial technology, food and consumer products, agricultural products and services, and B2B e-commerce. For more information, please visit www.benfordcapital.com.

Please contact Ben Riefe (ben@benfordcapital.com), Brian Behm (bbehm@benfordcapital.com), or Rupal Patel (rupal@benfordcapital.com) with any questions or add-on acquisition ideas for Legacy Bakehouse.