October 30, 2019

Benford Capital Partners & Will Daly Invest in Warehouse-lighting.com


Benford Capital Partners, LLC (“Benford Capital”) and Will Daly are pleased to announce they have acquired Warehouse-Lighting.com (“WHL” or the “Company”) in partnership with the Company’s founder and President, James (“Jamie”) Abraham.

Founded in 2008 and based in New Berlin, WI, WHL is a growing B2B eCommerce value-added distributor and marketer of high-quality, energy efficient LED lighting fixtures and related products for the industrial, commercial, municipal, and residential end-markets. The Company was included in Inc. Magazine’s Inc. 5,000 list of America’s fastest growing private companies in 2016 and 2017 and Biz Times Future 50 in 2017.

Jamie Abraham will be continuing in his current role as president and as an investor in WHL post-closing. Jamie noted: “When I started to explore the options for my business, I realized that I wanted a partner that could help grow my business. Will and Benford Capital have an excellent track record of growing businesses similar to Warehouse-Lighting, and I know that they will be of tremendous help taking the Company to the next level. I am excited about the Company’s future and how we can continue to serve our customers with great products and service.”

“I’m very pleased to once again partner with the Benford Capital team on the WHL opportunity, and I’m very excited to work with Jamie Abraham and the WHL team to build upon the strong foundation that’s already in place. The combination of the people involved and my familiarity with business model has me confident in the path ahead,” commented Will Daly. Will Daly is the former Co-President of Barcodes Inc, North America’s leading provider of barcode, RFID and mobile computing services.

“WHL is Benford Capital’s fifth B2B e-commerce acquisition and another example of our continued focus on partnering with great people in the acquisition of high-quality businesses with strong long-term growth potential. We look forward to building on the foundation and supporting Jamie in WHL’s next chapter of success.” added Edward Benford, Managing Director at Benford Capital.

About Benford Capital Partners

Founded in 2004, Benford Capital Partners, LLC is a Chicago-based private investment firm focused on niche-market leading businesses in the lower middle market. With ten current portfolio companies, Benford Capital seeks to build its companies over the long-term in partnership with management. www.benfordcapital.com

About Will Daly

Will is the former co-President, COO and CFO of Barcodes Inc, North America’s leading provider of barcode, RFID and mobile computing services, which he was with for 10 years.