March 15, 2019

Benford Capital Partners & Will Daly Invest in Atlas RFID Solutions Store


Benford Capital Partners, LLC (“Benford Capital”) and Will Daly are pleased to announce they have acquired Atlas RFID Solutions Store, LLC (“Atlas” or the “Company”) in partnership with management.

Founded in 2008 and based in Birmingham, AL, Atlas is a B2B eCommerce value-added distributor of radio frequency identification (“RFID”) tags, readers, and equipment.  RFID technology is used in many applications such as inventory management, asset tracking, and asset control.

Atlas has become the largest independent pure play distributor of RFID products in North America, with distribution agreements in place with leading RFID OEMs including: ThingMagic, Alien, Zebra, Smartrac, and Impinj.  Atlas also develops, integrates, and supports customized RFID solutions for its clients.

Senior management team members Shain Armstrong, Peter Bergeron, James Thrasher, and Rick Williams will be continuing in their current roles and as significant investors in Atlas post-closing.  Shain Armstrong, President of Atlas, noted: “the Company will continue to offer unparalleled industry expertise and leadership across a wide range of RFID products, solutions and end markets.  Benford Capital’s long-term focus and Will Daly’s significant industry experience made them a logical choice as partners, and we are looking forward to the opportunity to grow our business with them.”

“We’re excited to partner with Shain and the team in a familiar industry on a platform that has significant long-term growth potential,” commented Will Daly. “Atlas is another great example of our continued focus on acquiring high-quality, niche-market leading businesses, and we look forward to supporting management in Atlas’ next phase of growth” added Ed Benford, Managing Director at Benford Capital.

About Benford Capital Partners

Founded in 2004, Benford Capital Partners, LLC is a Chicago-based private investment firm focused on niche-market leading businesses in the lower middle market.  With nine current businesses, Benford Capital seeks to build its companies over the long-term in partnership with management.

 About Will Daly

Will is the former co-President, COO and CFO of Barcodes Inc, North America’s leading provider of barcode, RFID and mobile computing services, which he was with for 10 years.