October 16, 2023

Benford Capital Partners Recapitalizes RP Foods

Benford Capital Partners (“Benford Capital” or “BCP”), a Chicago-based private equity investment firm, is pleased to announce its recapitalization of RP Foods, LLC (“RP Foods” or the “Company”) in partnership with Founder and CEO Guillermo Trevino and VP of Sales Longinos Zuniga, who will continue to lead the Company post-closing. RP Foods is the fourth platform investment in Benford Capital Partners II, LP.

Founded in 1999 and based in Dallas, TX, RP Foods is a leading branded, private label, and B2B Hispanic food and beverage products company selling to retail and CPG food customers across the United States. The Company’s product lines include Kuii coconut milk beverages, Masabrosa corn masa flour, tostadas, and cookies.

“We are excited to partner with BCP in RP Foods’ next phase of growth,” said CEO Guillermo Trevino. “The Company is well positioned for continued success, and we believe it will be accelerated by BCP’s investment experience in food and beverage.”

BCP and RP Foods plan to invest in sales and marketing resources, operational capabilities, and product portfolio expansion to drive organic growth. In addition, BCP and management will actively pursue add-on acquisitions of other Hispanic food and beverage companies.

Regarding the new investment, BCP Managing Director Ben Riefe said, Guillermo and Longinos have built a great company with a long-term history of success. We are excited to build upon RP Foods’ strong foundation and execute our value creation plan in partnership with the management team.”

BCP Principal Brian Behm added, “RP Foods represents BCP’s 6th platform investment in the food and beverage sector, a continued area of focus for the firm. We look forward to leveraging BCP’s Operating Partners and Executive Advisors to support the RP Foods team as the Company continues to grow.”



Founded in 2004, Benford Capital is a Chicago-based private equity firm focused on buying and building leading lower middle market companies in partnership with founders and management.  Since inception, Benford Capital has acquired over 45 companies and currently owns 17 platform companies.  BCP’s industry areas of focus include industrial technology, food and consumer products, agricultural products and services, and B2B e-commerce.  For more information, please visit www.benfordcapital.com.

Please contact Ben Riefe (ben@benfordcapital.com), Brian Behm (bbehm@benfordcapital.com), or Cormac Kelly (cormac@benfordcapital.com) with any questions or add-on acquisition ideas related to RP Foods (www.rpfoodsinc.com).