April 3, 2018

Benford Capital Partners Invests in Specialty Sales

FRESNO, CA – April 3, 2018

Benford Capital Partners, LLC (“Benford Capital”) is pleased to announce that it has acquired Specialty Sales, LLC (“Specialty Sales” or the “Company”) in partnership with management.

Founded in 1999, Specialty Sales is the market leading provider of automated hoof bath systems and the preventative hoof care treatment products utilized in these systems for commercial dairies in the United States.  The Company delivers a compelling value proposition to customers as its liquid chemical treatment products significantly reduce the incidence rate of hoof disease, a significant cause of economic loss on commercial dairies.  Specialty Sales operates a “razor/razor blade” business model by installing and servicing its best-in-class hoof bath systems, and then selling and delivering its proprietary liquid chemical solution blends on a recurring basis.

The Company will be led by current Vice President of Sales, Don Alsup, and Vice President & Controller, Lisa Lincoln, both long-time dairy industry veterans who have been with Specialty Sales since 2001.  Founder Greg Petersen will remain engaged with the Company as a consultant and Board member. “We have an outstanding team of employees that will continue to provide our customers the highest level of quality and service,” Mr. Petersen said. “Don and Lisa are extremely experienced and passionate about the business, and I know they will continue Specialty Sales’ reputation for exceptional customer service while expanding and growing our presence in existing and new geographies.”

Said Mr. Alsup: “The Specialty Sales team has been performing at a high level for many years, and I look forward to leading the Company in its next phase of success.  We will build upon the exceptional foundation in place with support from Benford Capital, who is committed to the long-term growth and success of the business.”

Ben Riefe from Benford Capital added, “Specialty Sales is an exceptional company and a compelling investment opportunity; it’s a true niche market leader delivering a unique set of products and solutions to a large and growing customer base. We look forward to supporting Don, Lisa, Greg and the entire team in the years ahead.”

About Benford Capital Partners

Founded in 2004, Benford Capital Partners, LLC is a Chicago-based private investment firm focused on niche-market leading businesses in the lower middle market.  With nine current businesses, Benford Capital seeks to build its companies over the long-term in partnership with management. www.benfordcapital.com